About Us

Step inside the story

NoteWorthy opens doors to places rarely accessed, and to the people whose knowledge brings them to life. Each journey is shaped with empathy and expertise, ensuring it feels intimately attuned to every guest. Our work is grounded in long-standing relationships built on trust, discretion and a shared respect for history and culture.

We believe true luxury is about connections, and the privilege of belonging somewhere others simply pass through: a private archive, a lived-in historic home, a craftsperson’s workshop. Our culture is one of openness and inclusion, where guests and colleagues are met with attentiveness and care. NoteWorthy continues to champion travel that is thoughtful in approach, confident in purpose and guided by respect for the places and people at its heart.

CUSTODIAN OF MEANINGFUL TRAVEL

NoteWorthy creates journeys defined by insight, intimacy and access. This ethos is championed by Nicola Butler, our owner and Managing Director, whose stewardship ensures each experience feels both distinctive and deeply personal.

Years of close work with families, institutions and private custodians have earned Nic rare access, and the trust to make the impossible possible. A guardian of authenticity with deep respect for people, place and protocol, she safeguards tradition not to keep it hidden, but to share it – opening doors that allow others to step inside the story.

Attuned to the shifts in luxury travel, Nic not only anticipates trends but helps shape them – always guided by a sense of what truly matters. She defines a standard that favours the human over the transactional, and lasting connection over fleeting moments. An award-winning pioneer, her influence continues to shape both the NoteWorthy experience and the travel industry at large.

THE ORIGINAL STANDARD

NoteWorthy was established by the late Susie Worthy, whose work shaped the very foundations of bespoke cultural travel. Instinctive, discreet and ambitious, Susie forged relationships that enabled remarkable firsts: private access to the Crown Jewels, early visits to Highgrove House, behind-the-glass tours at Churchill War Rooms, and behind-the-scenes introductions at institutions that rarely open their doors to the public.

Families who travelled with Susie return to us still as their children now choose NoteWorthy for journeys of their own – a continuity that speaks to the integrity of her work. Under Nic’s leadership, the company has been thoughtfully evolved, while Susie’s legacy endures in our values: discretion, depth and authenticity. NoteWorthy continues to offer journeys as distinctive as those who take them, inviting our guests to step inside the story.

Embark on a journey

With NoteWorthy, every moment is a one-off, a chapter in a truly original story.

Our approach

Creating unforgettable journeys

Our unique approach to curated travel is built on instinct, access and an eye for detail. It’s not just about where you go. It’s about what you take with you.

  • You are invited

    NoteWorthy invites you to step inside the story. Our journeys welcome you into landmarks, institutions, landscapes and lives that few ever access. We provide introductions not just to a place, but to the people, traditions and perspectives that make it meaningful. Rooted in history and connected to culture, our journeys lead you to not only discover the world’s most interesting stories, but to become part of them.

  • Shape your unforgettable story

    NoteWorthy stories are unforgettable because they belong to you. This is personalisation in the truest sense: from the pace of your mornings to the people you’d most like to meet, each detail is attuned to your rhythms, interests and ambitions. We don’t just plan. We listen, to create experiences that are not only exceptional, but entirely your own.

  • Moments become memories

    A NoteWorthy experience is built on knowledge, connection, and meaning. We open doors to private places and perspectives, curated by scholars, artists, insiders, and those who hold the keys to the living culture of a place. These are not spectacles, but deeply rewarding encounters. The kind of experiences that enrich, expand, and stay with you long after you return.

  • Chapters of a life well lived

    NoteWorthy journeys are as distinctive as those who take them. They celebrate milestones, honour legacies, and bring families closer together. Whether you’re gathering generations or escaping the everyday, each itinerary is designed with character and imagination. Experiences with NoteWorthy become chapters of your own extraordinary story.

Our team

At NoteWorthy’s core is our dedicated designers, united by a love of travel and the pursuit of perfection. With years of experience and a deep understanding of our guests, they craft each bespoke journey and handpick every bespoke experience with intuition and care. Delivered with distinction, these are moments that could never be found in a guidebook.

Our guides

Our NoteWorthy guides are the best in the business: the brilliant people who bring each journey to life. Experts in the unseen, they reveal stories, details and perspectives that others might overlook. Travelling at your pace and in tune with your rhythm, they make every moment more personal, more memorable, and entirely your own.

ELEVATING EVERY MOMENT

From the big moments to the littlest details, our NoteWorthy team delivers enhanced experiences with intuition, creativity and the utmost discretion.

Get in touch

Truly bespoke, designed with distinction. NoteWorthy stories are unforgettable because they belong to you.