NoteWorthy has earned a reputation for crafting journeys of rare distinction.
Across four decades, NoteWorthy has been recognised by the leading names in luxury hospitality. Guiding this legacy, Nicola Butler has herself been celebrated with a host of accolades, establishing her among the most influential figures in travel today.
April 2025
Nicola Butler, NoteWorthy’s Owner and Managing Director, has been recognised on the DIVA Power List 2025 among 100 powerful voices in the LGBTQIA+ community.
“Nicola works closely with charities and generates £700,000 per year for various causes with the visits from her US clientele.”
March 2025
For the 12th year running, Nicola Butler has been recognised as a Top Travel Specialist for the UK & Ireland by Condé Nast Traveler.
She shares with the luxury and lifestyle publication what NoteWorthy can do for clients: “We seek out hidden gems and provide special access to some of the most interesting attractions whilst also introducing our guests to specialists in their interest areas.”
February 2025
For the 12th year running, Nicola Butler has been awarded the A-List Travel + Leisure award as a Top Travel Advisor and specialist for the UK & Ireland.
She shares with the world-renowned travel publication: “With 25 years in travel, my aim is to create ‘money-can’t-buy’ itineraries that foster quality time.”
February 2025
NoteWorthy has been recognised by Virtuoso with the Highest Annual Growth On Site Partner award. The award represents NoteWorthy’s outstanding contribution in elevating travel and incredible value to the network.
January 2025
Nicola Butler, NoteWorthy’s Owner and Managing Director, has been named on The Walpole Power List 2025 as one of the top 50 most influential people in British Luxury. Walpole is the official sector body for UK luxury. Its purpose is to promote, protect, and develop a sector that is the jewel in the crown of British Luxury.
Stories covered by trusted voices.
September 2025
Travel + Leisure asked NoteWorthy's Nicola Butler for her top tips when it comes to London's hotels, attractions and hidden gems.
October 2024
Travel + Leisure has included NoteWorthy’s hotel trends in an article about soon-to-open properties they’re most excited about.
October 2024
We are proud to announce that NoteWorthy has been featured among the very best companies in the 2024 Spear’s Travel Services Index.
Truly bespoke, designed with distinction. NoteWorthy stories are unforgettable because they belong to you.
NoteWorthy is proud to be a Virtuoso Preferred Partner and to have been awarded A-Lister status by Travel + Leisure, as well as winning the Condé Nast Traveller Top Travel Specialist for Great Britain & Ireland award since 2014.
